Branding | deannaleedawson

Brand Campaigns

Brand building is not just one department it is every customer interaction from an ad on Instagram to a customer support chat. These are just a few examples of campaigns I lead to create Brands that people trust, love and share with friend and family.

Rashida Jones as spokesperson for Zenni

Launched Zenni's first Spokesperson campaign with Rashida Jones. ROAS so successful kept ads in market 4 years.

Glasses by Horoscope

Right when horoscopes started trending I jumped this on social media and it was so successful we built out an entire site section, sent emails, ads on all platforms etc.

Pride Campaigns 2018-2023

Introduced Pride campaign and partnered with It Gets Better for donations, events, influencers etc. Top performing campaign for revenue and engagement.

Shop by Face Shape

A huge SEO draw and consistant content marketing high performer. Great for on Social Platform quizzes.

Snapfish on Oprah

So much right content at the right time which garnered a FREE Oprah giveaway nationwide. It was an incredible moment.