social media
Social Media is exciting because it is a true relationship with customers and I am forever delighted by the stories they tell us about a brand. The landscape is ever changing and the return on effort varies but there are so many opportunities to create content and engage customers to reach business goals.
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This is a topic and showcase that could go on forever but here are a few examples of approach and experience.
01
I have started, grown, managed, created content, tested, optimized both organic and paid for the following platforms - Instagram, Facebook, Snap, Pinterest, Linkedin, Twitter, TikTok, YouTube
02
Social Media is so easy to track and provides amazing insight on what resonates with customers, what are we missing in our portfolio, how our Brand is percieved.
KPI's I track and optimize for:
Engagment - Reach - Traffic (to site or app) - Sentiment - ROAS- Following - Growth Rate - Traffic Contribution - Sales - Revenue
Benchmark against competitors- Share of Voice
03
Use resources wisely
Social Media requires an never ending supply of quality content but not all channels have the same ROI on content. For expample TikTok content has a very short lifespan so that content should not take long to create- the ROI is not there- you can create quick trending content that you can quickly see if it resonates and then create more with similar content.
You can re-use content on several channels that work (TikToks can be posted on Instagram and YouTube shorts) or small changes can make them channel specific.
